Alison Stansfield, Marketing Director
Alison was the Operations Director of the highly succesful railway technology company Laser Rail for 18 years growing it from a two man company to 100+. Subsequently she spent two years as Business Integration Director for Balfour Beatty Rail Technologies. Since then she has set up her own consultancy Barbro Consultancy and Coaching. She is a Chartered Director and experienced business consultant, mentor & coach. She is passionate about unlocking the potential in businesses and their people. Alison has been an active member of the PWI since 1997. In 2009 she conducted a strategic review of the PWI proposing recommendations that led to the Institution reorganisation in 2010. During her term she has enhanced the PWI's communications both externally and internally and as a result the profile of the PWI in the industry. She has implemented two websites, this being the latest. In 2013 she carried out a rebranding of The Journal and implemented a social media strategy.
Using all the available methods of communications, both existing and new, is key to attracting new members to the PWI and retaining our exisiting members, and enabling our members to share best practice.
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